Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online video spending is growing faster than another other online ad categories.
Marketers have long been looking for new ways to measure social media engagement. Measuring the attitude of a consumer towards a brand, better known as sentiment analysis, is one method that is gaining traction.
Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds thronged London streets, hoping for a glimpse of the happy couple, but online crowds were looking for their glimpse, too.
Facebook broke out ads within the social network just over a year ago, and hasn't looked back. Neither have consumers or advertisers, if a new forecast from BIA/Kelsey Group pans out. According to the report social media advertising will skyrocket over the next four years to reach more than $8 billion (US) in 2015.
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