Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp.
MySpace may be 'so five minutes ago' for most American consumers, but for one specific demographic, marketers might want to revisit a MySpace profile or ad campaign. According to recent numbers from the Nielsen Company, Hispanic consumers in America are 54% more likely to visit the former king of social networks than other demographics.
Online retailers in the UK have been given a 12 month extension on an EU deadline to ensure their websites comply with challenging new cookie requirements.
A new offering from SaaS provider Emailvision may help marketers bridge the gap in social and mobile advertising efforts. Called Campaign Commander, the suite of products was created to increase message relevance and subscriber engagement; the tools are available in English, Korean and Japanese as well as 16 other languages.
When it comes to counting cash and paying bills, more Europeans are choosing to do so on the mobile web and with smartphones. The latest data from comScore finds that mobile banking via smartphones increased by 40% in Q1 2011. Researchers says 20 million mobile Europeans are now checking in on their bank through a smart device.
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