New research has found that social media budgets are being topped up this year and, for many, the goal is to get as many Facebook "Likes" as they possibly can.
Think QR codes are only for ecommerce brands and websites? Think again. Although QR codes are the most likely candidates for driving traffic and interest in ecommerce, there are other ways to utilize them. THQ's Homefront incorporated QR codes to drive engagement and push customer experience to a higher level. The result? Read on for more details.
Email marketing firm Silverpop have come up with a new tool that limits list churn by allowing recipients to temporarily halt the receipt of emails and set a future date upon which to restart receiving them.
A warning to consumers, content creators and mobile providers: the amount of content consumed through mobiles may slow the mobile space considerably in the near future. That according to a recent Juniper Research report, which finds that data traffic will equal about 18 billion movie downloads by 2015.
Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.
Although local marketing can be social and social marketing can be local, a new hub from Buzzd truly marries both local and social for the first time. Called LocalResponse, the new hub gives businesses the ability to talk one to one with interested consumers in real time.
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