Each year it seems there are one or two big 'events' - some brands can plan for like the Super Bowl or the Olympics, other events happen out of the blue. Michael Jackson's death comes to mind and, of course, the Royal Wedding of Prince William and Kate Middleton.
For many marketers, the number of Facebook Likes and Twitter Follows illustrates their social standing, but what are those people actually saying about the companies they engage with on social sites? PaidContent's new index aims to bring such information to the marketing community.
iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.
A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct connection between content creators and advertisers for video monetization.
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