Today's the day that Google begins testing its Offers service that delivers local bargains to smartphone "wallets", starting with a cafe in Portland, Oregon.
Retailers across the online space are becoming familiar with daily deals. From mega-sites like Groupon to smaller couponing hubs, consumers are going crazy for daily deal options. The problem, is that deals must be relevant for consumers to become repeat shoppers rather than one-time buyers. A new platform may change that for retailers in three Canadian cities by offering localized deals to in-market consumers.
For the fifth straight month, video advertising formats are performing near the top of the advertising list. According to new numbers from Unicast the first quarter of 2011 found in-stream video the top ad format with high interaction rates and viewing time.
When it comes to parental holidays, father's often feel like the forgotten parents. With so much time spent on Mother's Day - from cards and flowers to meals out and actual excursions, Dad's are sometimes underwhelmed with a new tie or hammock. Not so this year, according to one forecast. According to the National Retail Federation, Dad may be pleasantly surprised this Father's Day.
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