A new solution in the social space could help brands get a better handle on social media campaigns. From Janrain, the SaaS consulting solution leverages heavy-hitters in the social space link Facebook and Twitter, allowing brands to use their social profiles to optimize digital strategies.
Knowing when and where your ad will appear on the Internet can be a stresser for online brands, but a new release from DoubleVerify offers not only the ability to determine when and where but the ability to block ads from appearing within certain websites or pages. Called BrandShield, the platform allows brands to block ads from appearing at page- or geographic levels.
The number of retailers in the UK that refund the full amount of the original delivery fee when a customer returns an unwanted item purchased online has risen significantly over the past year, according to Snow Valley. Meanwhile, the number that cover the cost of returning an unwanted item has dropped.
New figures released by eDigitalResearch show that while use of m-commerce in the UK is increasing, consumer satisfaction with retailers' mobile sites is falling.
In the countries of Brazil, Argentina and Chile simple coupon websites are lagging behind the glitzy, headline making group couponing sites like Groupon. In fact, according to comScore, Groupon is now the leading online coupon website. The site has more penetration into Latin American countries and is getting more online traffic that more traditional couponing sites.
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