Friday, April 22, 2011

BizReport - 04/22/2011

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BizReport Newsletter  - 04/22/2011

Apr 22, 2011 05:15 am

Since the initial Earth Day more than 20 years ago, brands and businesses have tried to connect with consumers based on environmentally conscious ideas. Much of this connection, however, has missed the mark. As debates over global warming and oil prices heat up, though, more consumers are looking for ways to help the environment and pinch pennies at the same time.

Apr 22, 2011 04:01 am

Publishers began erecting paywalls for their online content several years ago, but as print circulation has decreased more paywalls have gone up. So far these paywalls aren't saving the newspaper industry, but in 2010 when paywalls were rejuvenated by some of the big publishers, people began taking note. Are paywalls the answer for publishers?

Apr 21, 2011 09:49 pm

Small businesses are always looking for ways to make their brands better and their jobs simpler. This week, two new platforms launched which may do exactly that. First, a platform which makes buying local ads on premium websites, and a hub which allows for media buys across social networks in a single purchase.

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