A survey by research firm Retrevo found that a majority of smartphone owners believe that their smartphones are obsolete or will be before their contract is up.
Although behavioral targeting is still a go-to for many marketers, some experts believe location-based targeting is the better option. The problem? Consumers aren't jumping for joy at the thought of marketers 'tracking' them as they go about their day.
As April winds down, the US consumer base is beginning to think about summer vacations. The problem, according to a recent survey, is that they are thinking but aren't purchasing travel packages or finalizing plans. The longer consumers wait to decide, the more likely they are to skip a long vacation, especially as gas prices are once again heading up.
Etailers within Shopify's platform have one more option when it comes to advertising: flash banner ads. This week, CannedBanners rolled out a new banner creation platform, which is self-serve, for the site.
With research showing more people logging on to online and social games each month, many brands are looking for ways to capitalize on the craze. Enter a new partnership from Janrain and Badgeville; the partnership allows advertisers to create game-like environments to build brand loyalty and advocacy.
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