The foil wrap from the Easter Eggs has barely left the trash and Mother's Day is already just around the corner. But that isn't going to stop people splashing out on their moms. In fact, according to a recently conducted survey by BIGresearch for the NRF, moms will have more spent on them than last year, particularly by those of their children who shop online.
In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search terms.
In the social space, every advertiser is looking for an influencer or two. More, if possible. Because, although millions of consumers are on social networks, the influential social networker is going to drive more brand purchases, loyalty and information. A merger between Halogen Media and YouCast may help in that respect.
Consumers have glommed on to the group couponing craze, but some businesses have held back from fully embracing the trend. New research from Lightspeed Research may change those minds. According to Lightspeed group couponers are not only shopping once, but they are coming back time and again to shop with those businesses.
Social networking sites are very popular among moms, but email still plays a dominant role in how they learn and share knowledge, according to a new survey by Lucid Marketing.
Although many consider privacy and security linked, in the mobile realm it appears that the growing consumer base does not. According to a new TRUSTe survey, conducted by Harris Interactive, mobile privacy is the biggest concern for consumers, who say they want more transparency in the mobile ad space.
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