A new option from StrongMail should give email marketers better access to the social space. The additions to StrongMail's existing Social Studio include Social Direct and Social Notes. The enhancements help brands place actionable metrics throughout the social space throughout a campaign. StrongMail has tapped Net Atlantic to power some of the components of the platform.
Business branding specialists Digitas have teamed up with Google to provide mobile marketing insights and trend analysis to marketers in a bid to drive adoption of the platform.
Near-field communication has long been used in parts of Asia but it is yet to be commonplace in the US and UK. However, with NFC devices hitting the UK market soon, new research finds that one in five mobile users in the UK is looking forward to using the technology and some forward-thinking businesses are kitting themselves out to take full advantage of their eagerness.
Online hub WeSEE may change not only how advertisers and brands view the Internet but also how consumers view it. With the ability to find static images, video and content without relying on tags, the WeSEE engine gives a bit more context to both advertisers and consumers, especially when it comes to untagged images.
Earlier this month, Facebook announced plans to include Cost Per View (CPV) to their advertiser options. CPV basically means advertiser pay per view, and that view is obtained by 'paying' consumers to watch ads. Good for the advertiser because they know an ad was actually seen, but is it enough?
It appears that Millenials don't just want to stay connected to their friends via the Internet. New research from online employment hub Elance indicates that Millenials want to connect to work through the web as well. According to the data a majority of Millenials are not only looking for work through the web but are looking for jobs which will allow them to work from home.
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