Thursday, May 26, 2011

BizReport - 05/26/2011

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BizReport Newsletter  - 05/26/2011

May 26, 2011 03:10 am

Thought of by most as the 'mail-order sweepstakes' company, Publishers Clearing House (PCH) is a case study in how a brand can take itself from the 1950s to the 2010s by embracing technology. They are still known for mail-order sweepstakes, but many may be surprised that their online sweepstakes brand is performing as well as their offline brand. How do they make it work?

May 26, 2011 02:46 am

The importance of technology to today's youth, and how it defines and motivates them, has been revealed in a new study from McCann Worldgroup.

May 26, 2011 01:34 am

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising.

May 26, 2011 12:08 am

Marketers around the globe are talking about and experimenting with the cloud - serving content, ads and video from the cloud. Offering materials from the cloud. Cloud-based ad hub Flite is taking the cloud further by offering two new ad units built specifically within the cloud so that the ads are constantly updated and contain a wealth of information - at real time speed.

May 25, 2011 09:04 pm

On a given day, chances are your target market isn't just sitting at a computer desk or watching a specific television show. As consumers' lives become busier they are turning to mobile to stay in touch with family, work and even favorite programs. New details from Mojiva and Chief Marketer show how consumers are engaging with the mobile web.

May 25, 2011 09:28 am

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both.

May 25, 2011 02:00 am

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase in interest in summer vacations. Is it wishful planning? Or are consumers planning to travel more this summer?

May 25, 2011 12:04 am

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach the inbox.

May 24, 2011 11:58 pm

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.

May 24, 2011 11:40 pm

A recent policy change has left pharmaceutical companies with a Facebook presence with no option but to allow comments on their Pages.

May 24, 2011 09:00 am

Finding the right target audience at the right time is a struggle for advertisers whether they are online or offline. Utilizing targeting methods is one way to increase advertising response rates, but targeting may only get marketers so far. New data from Bizo indicates which business audience segments may have better response rates, and may help advertisers improve overall campaign ROI.

May 24, 2011 09:00 am

When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another sign that retailers and brands need to be mobile as well as online.

May 24, 2011 01:03 am

For just over a year, experts have been touting the effectiveness of online games and in-game advertising. The space has gained interest from advertisers as consumers continue to logon in bigger numbers, play for longer periods of time and try out new games. In late 2010, Matrix and Slitherine tapped Plimus to offer more flexible payment options. Once those changes were made, sales performance increased by 15% in the first three months.

May 23, 2011 12:38 pm

Ecommerce is hot. According to comScore, more than $35 billion was spent online in Q1 alone. A new release from SortPrice may help online retailers better connect with in-market consumers by offering access to the social space as well.

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