Tuesday, May 31, 2011

CMO Perspectives on Social Marketing ROI

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BizReport Newsletter  - 05/31/2011


CMO Perspectives on Social Marketing ROI

A strategy for monetizing social media marketing and measuring ROI.

Social media continues to have a profound effect on marketing, and the use of its channels for marketing purposes is rapidly evolving. This benchmark study shows how CMOs in many organizations have reached a level of maturity with their social media marketing; they are not only promising ROI, they're delivering it.

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CMO Perspectives on Social Marketing ROI

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