Wednesday, May 4, 2011

BizReport - 05/04/2011

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BizReport Newsletter  - 05/04/2011

May 04, 2011 09:08 am

Consumers today are comfortable making purchases online, and website design and usability have improved over the last few years, yet shopping cart abandonment rates remain the same as five years ago. Have marketers been fixated on the wrong reasons consumers abandon their carts?

May 04, 2011 01:01 am

If you don't already have a mobile marketing strategy in place, perhaps a new study from InMobi that finds shopping via a mobile device is becoming more popular than shopping using a personal computer or laptop will give you the nudge you need to develop one.

May 03, 2011 11:55 pm

Over three-quarters of British Gen Y consumers would consider paying for mobile banking services, according to a new study from global strategy and marketing consultancy Simon-Kucher & Partners.

May 03, 2011 10:05 pm

Move over guys, e-readers aren't only your property any longer. According to a new report from Simba Information while men have been the predominant e-reader buyers, women are now purchasing more e-reading devices and more e-books - and it isn't just to 'hide' what they're reading.

May 03, 2011 09:25 pm

A new ad unit has been adding value to ads within the AOL universe, and is now available outside the AOL funnel. This week, Pictela announced that Hearst Digial Media would be the first magazine publisher to integrate IAB Portrait ads to its advertising infrastructure, offering consumers a better user experience and advertisers deeper engagement.

May 03, 2011 09:46 am

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online video spending is growing faster than another other online ad categories.

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