Monday, May 23, 2011

BizReport - 05/23/2011

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BizReport Newsletter  - 05/23/2011

May 23, 2011 03:03 am

While many may believe that impulse buying is made simpler with ecommerce, a new report from Yahoo finds it is not. In fact, the report finds that impulse shopping has been on the decrease for some time and many shoppers say that is because of the Internet.

May 23, 2011 01:00 am

Although the online video space is growing by leaps and bounds, television is still winning from an advertiser perspective. Roughly $70 billion is spent on television spots each year, even though the online space offers more targeting and cheaper pricing. Is now the time for online video ads? Yes, says one expert.

May 22, 2011 10:43 pm

As more business meetings and conferences move online, brands are looking for new ways to connect with other businesses and consumer. The hybrid event has become one hot-seller, and now new research into the space shows that hybrid events are performing well from a consumer-engagement factor as well.

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