When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested in giving can do so online.
The general public may not be sold on the recovering economy, but small businesses are ready to invest. According to the latest FedEx Office Signs of the Times survey 63% of small business owners are confident in their businesses long term success, an increase of nearly 10% from 2010.
New data out from comScore indicates that a record breaking number of display ads were served in Q1 2011. But does that mean more consumers engaged or that more sales were made? Not necessarily says research from MediaMind; their research notes that the number of reported impressions may be inflated.
Just in time for Mother's Day, a new content hub has launched, aggregating mom-centric topics, news and information in a single stop. From Federated Media, the hub is called Daily Buzz; the publishing brand has partnered with The Clorox Company to provide moms with all the content they care to consume - all under one roof.
It is becoming common knowledge that engaged social consumers are likely to share brand information and recommendations with their circle of friends. New reports from Motista indicate this is especially true for moms on social networks, especially when it comes to books and banking.
Consumers today are comfortable making purchases online, and website design and usability have improved over the last few years, yet shopping cart abandonment rates remain the same as five years ago. Have marketers been fixated on the wrong reasons consumers abandon their carts?
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