A new release from LocalResponse may help brand marketers in the local space. The release was created to help local marketers aggregate real time information to determine which consumers are implicit and which are explicit. The platform will analyze check-ins from social networks and from there serve contextual ads to potential buyers at the point of purchase.
Nearly half (48%) of British youngsters have never heard of geo-location services such as Foursquare, Facebook Places, Gowalla, or Scvngr found a new survey by UK-based youth communications agency Dubit.
No, that's not a typo, it really is 4549%, according to Mobio's latest comprehensive report on QR code adoption and use in North America aptly named the 'Whiplash' edition.
UK websites have two weeks left to comply with new European laws which require user consent before cookies can be used to store and retrieve information on users' computers.
Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights into consumer behavior as they engage from PC or mobile devices; this is the first dual screen analytics offering.
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