Think you can get by in the digital space without targeting ads? Think again. Sure, you could try, but new research shows that audience targeting is helping marketers and agencies make more from their online ad spend. According to details from a new Digiday/AudienceScience report, marketers and agencies utilizing audience targeting are increasing their online ad spend because of the improved campaign results.
For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain businesses gain more traction within the space.
Small businesses may be raking in more than $58billion a year from Internet sales but, as knowthenet's NetCheck 2011 research found, many are yet to see the full potential of trading online.
Everyone knows a good website design will peak consumers' interest and help them find information they need about your company. The same is true for email designs, and yet many brands haven't adapted their email design to accommodate an increasingly mobile consumer base. This may be hurting many marketers' bottom lines according to a new Responsys report.
When it comes to moms, mobile is the way to shop. Now, most aren't technically shopping from mobile devices - although some are - but they are using mobile devices to find store locations and to compare prices according to a new Greystripe report. The study finds that nearly half of moms (45%) are using smartdevices to find store locations and 36% are using them for price comparisons.
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