McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.
Opt-in mobile advertising is now the most effective marketing channel in Asia, according to new research from the Mobile Marketing Association in Asia and Out There Media.
A recent study from GSI Commerce and Forrester Research found that social media isn't pushing as much ecommerce as many thought; but new data from Colloquy indicates that social media is getting the word out about products - through recommendations.
When it comes to mobile usage, change is in the air. According to new data from comScore, consumers are using more mobile media. They are checking in to social networks, using mobile apps as well as mobile browsers and generally staying connected for longer periods of time.
Wondering how to get more from social media? With reports that social media isn't pushing as much commerce as once thought, many brands are looking for new solutions. The key, though, may be in using social media differently. Rather than using social media to push sales, using social media to gain more insight into consumers may be what pushes brands forward.
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