Thursday, May 19, 2011

BizReport - 05/19/2011

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BizReport Newsletter  - 05/19/2011

May 19, 2011 09:00 am

A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may help marketers in the social space better grasp social concepts and push engagement levels.

May 19, 2011 02:28 am

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen.

May 19, 2011 01:08 am

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and As consumers continue adopting video, brands will need to be more innovative about their content.

May 19, 2011 12:41 am

The predicted growth of Android coupled with successful iPhone app launches has prompted pizza parlors in the UK to roll out Android versions.

May 19, 2011 12:06 am

A new report from Econsultancy and Guava reveals twice the number of client-side marketers in the UK are now involved in mobile search.

May 18, 2011 09:37 pm

When it comes to email, testing is the answer. Testing subject lines, images and even the content formation can improve open rates and clicks, along with optimization. New tools from Datran's StormPost may help email marketers looking for more testing options.

May 18, 2011 12:36 pm

Add another advertising option to local businesses plate: local search is set to rev up in the next four years. According to an updated forecast from BIA/Kelsey Group, local search advertising revenues should surpass $8 billion by 2015.

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