A new player in the social space may help brands more deeply engage social consumers. Called tracx, the platform is a social media management hub with tentacles spreading into the content distribution and analytics sides; added together, the platform may help marketers in the social space better grasp social concepts and push engagement levels.
Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands will need to be more innovative about their content.
When it comes to email, testing is the answer. Testing subject lines, images and even the content formation can improve open rates and clicks, along with optimization. New tools from Datran's StormPost may help email marketers looking for more testing options.
Add another advertising option to local businesses plate: local search is set to rev up in the next four years. According to an updated forecast from BIA/Kelsey Group, local search advertising revenues should surpass $8 billion by 2015.
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