Brands around the globe are going global - from retail to software. But, there are differences in the international marketplace that many brands may not be ready for. Emerging markets, however, come with their own sets of obstacles. Cultural and languages are the main issues, but plopping a popular American or UK brand in the middle of Africa or South America requires more than simple translation of ad copy and content.
In the social space so many brands are focused on building 'likes', 'mentions' or 'retweets' that they are missing out on the true potential of social media. Rather than treating social networks as another part of the marketing scheme, used to drive traffic or sales, some experts believe social is better utilized to drive actual conversation and build a loyal customer base.
With daily deal sites booming, and most visitors women, a new face in the market may gain traction quickly. Called SharingSpree, the hub offers local deals specifically for women and at the same time, gives women the chance to give back to local non-profits or schools.
British and American firms are losing out on billions in online revenues thanks to their poor understanding of the overall online customer experience, according to a new survey from Tealeaf conducted by Econsultancy.