Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and infections to create a network of 'hijacked' computers to commit advertising fraud.
Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.
The social space is doing more than keeping old friends in contact. A relative newbie to the social scene helps job-seekers connect with potential employers, network with other executives and find work. But, more than just job-seekers, BranchOut is a place where businesses and brands can do more to connect their brand with the right consumers.